Embracing New Technology
Jun 29
Most new technology ideas are dismissed because it is hard to imagine why you would need something that you have coped without perfectly. Mobile phones are a good example of that. How many of us said (if you were around when they first came out!) we really could not see why we would need a mobile number.
The internet is another example. At the beginning, all it was used for was pornography and IT speak. But that is not unusual, most new media is often first populated by pornography. Be it books, magazines, videos, internet etc. I remember Jeremy Paxman on Newsnight talking to someone from the BBC about ten years ago pushing them to justify the huge spending on this thing called the internet when all people wanted from it was access to Pornography?
How things have changed! There is a new buzz which I have got into which I understand has been around for some time – called Twitter. It is a mini blog – where you can use up to 140 characters to say anything you want. Lots of famous people are using it like Demi Moore, Stephen Fry and Lilly Allen. If you want to follow the thoughts and the musings of them – you can do.
I will be using my tweets to just mention where I am off to and who I am meeting (if they give me permission). It doesn’t take long to work out how this information could be really useful. If I am struggling with something, I could post out a tweet – and then hopefully someone with the answer can come straight back at me.
As an entrepreneur, you do have to embrace change and think through how it could make a difference to you. For example if you are supplying a product and you have too much stock – how about sending out a tweet with a special offer lasting no more than a couple of hours!
The point is don’t be too quick to dismiss a new technology or a new way of doing things. Just think through how it might be of use to you – and exploit it. If you do want to follow me on twitter find me at twitter.com/permjotvalia…..
Tweet soon!
Hi and welcome to my blog. 
Jul 23 at 12:03
We published a blog post today about someone who was curious about Twitter and has now joined up and has noticed that by using Twitter, their book sales on their Amazon store have increased as a result. IT just takes a little time to understand how to use it but after that, the World is yours…
You can see the “Is Twitter twaddle?” blog post at: http://marketingdonutblog.co.uk/2009/07/23/is-twitter-twaddle/
Look forward to Tweeting with you!