What not to say when you are pitching
I recently wrote a post about what investors look for. It was so generic that you may have got little value from it. The point was that each and every investor will look for something slightly different. However, I hope you enjoy this blog looking at what almost all Investors do not want to hear in a pitch or question and answer session. Scarily, I promise you all of the comments/ sentiments are from real examples I have heard….
1. It seemed right (when asked why the company was valued at £3m pre-money)
2. All seems like a bit too much bother (when told what the company needed to do to get investment – after doing a great pitch where investors wanted to invest)
3. This is a sexy business
4. Let me answer a different question
5. That would be fair (when a CEO was told that “You haven’t given us much confidence to invest in the business have you?”)
6. We will IPO
7. We will be bought by Google
8. One of the management team is related to (any high profile name will do)
9. I am a serial entrepreneur (point is if you are – you would not be pitching to strangers)
10. Anyone else not understand the business model?
I hope you found this more useful than my last blog.
