Only if you’re serious
As an investor and a business student, I think it is important to want to meet people with fresh and interesting solutions to problems. Access is always difficult though (as I recently learned through LinkedIn when I tried to connect with some people from Hollywood whom I did not have any connection with – if any of you can help, please do!)
Often the most interesting and promising entrepreneurs are not those who are one or two degrees of separation away, but genuine outsiders: from different sectors, countries and backgrounds. For this reason, while many excellent people still come to me via introductions, I always try to read messages via my blog, twitter and those (often awkward) “please add me to your network LinkedIn” requests.
Here’s the rub. Once you turn on the digital openness tap, you get swamped. There is no such thing as a trickle. You let one person in, you let everyone in – from those who’ve thought long and hard about contacting you, who’ve done their research, who’ve targeted their pitch, to those who just chance it, giving little thought to their approaches, thinking what have they got to lose. You know the type: “I’m thinking of starting something… I’d like to ask a few questions… can we have coffee?”
I barely have time to review all the messages I receive. I certainly don’t have time for all the coffee requests.
But if you’re really serious, I do want to hear what you have to say, and more often than not, I would love to meet you.
That’s why I’ve started using new platform OneLeap, which tests your seriousness by asking you to ‘put your money where your mouth is’ to send me a message. This is not pay to pitch. When I reply to your message (and you get a guaranteed reply in 10 days or 100% of your money back) the fee benefits my chosen charity, Kids Company. For me the value of the fee is a quick way to tell if you’re serious – it screens the timewasters pretty quickly. And the charity support is a great bonus.
The other day, I received my first OneLeap message – a targeted and interesting pitch. I ended up meeting the person who got in touch and watch this space!
One of the benefits of OneLeap is that I can cap the maximum messages per month I receive. So I know I’ll never be swamped, and you know, if you contact me through OneLeap, that you’ll be one of a few serious people, not one of a big pile (some serious, most not). I also know messages will be no longer than 400 words. And that is an art in itself, and it means I never have to endure again the “my business isn’t like everyone else’s and cannot be condensed to an elevator pitch or less than 1000 words”.
You’ll find other angels on the platform – as well as decision-makers in business – valuable access if you’re a small business trying to reach out to potential clients. As I discussed in my last blog, the economic climate offers a good opportunity here for entrepreneurs.
You can also sign up yourself, to help prioritise your messages (we’re all busy after all) and help a good cause while you’re at it. To use OneLeap as a more effective filter over existing services, I’ll also sometimes reply with a tweet like this:
@[name] Please tell me via @oneleap why you’d like my attention http://oneleap.to/permjot. Messages help @KidsCo_Tweets
I’ve also put automatic reply below on my email.
To show you’re serious, reach me through OneLeap at http://oneleap.to/permjot


